Case Study Apple s Logo - 1470 Words

Apple’s logo is one of the most recognizable in the world. If asked to describe the picture on the back of an iPhone or a Mac, almost anyone would quickly explain the apple with a bite out of it. With ingenious men behind the brand and a 1984 themed first commercial, it only takes a moment to realize that there is probably a story behind the famous trademark. Despite this seemingly obvious conclusion, there was apparently no premeditated meaning hidden within the apple. Even still, it has developed a life of its own, full of significance. In every aspect of the business, from the technological developments to public displays of the brand, Steve Jobs held complete control; therefore, his choice of the simple logo and his reactions, or lack of reactions, to the theories surrounding it confirm that while none were intended in the design, they became intentional parts of the branding. When Jobs was working on an earlier startup, NeXT, he spent $100,000 on the design of a symbol fr om a highly acclaimed designer, showing that he placed the highest priority on branding (Schlender and Tetzeli 6-7). NeXT could not last, in part due to the money spent on the logo, and Jobs moved on to Apple. For the initial design of the Apple logo, an intricate sketch of Newton with a tree, a glowing apple, and the caption â€Å"Newton — A Mind Forever Voyaging Through Strange Seas of Thought, Alone.† was chosen (Butcher 72). Although Jobs fell in love with this initial design, when the prototypeShow MoreRelatedSamsung Electronics : The Worlds Largest Technology Company1469 Words   |  6 PagesEngineering, Heavy Industries, Hotels and Resorts: all these seem unknown by people as it’s not the main power that resides in people’s mind when they hear Samsung. 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